Getting Direct About Direct

Costonis, Michael A.
May 2009
Best's Review;May2009, Vol. 110 Issue 1, p88
Trade Publication
The article discusses the significant advantage of the Web in strengthening insurance companies' product offerings and ensuring profitability in the U.S. It highlights the findings of the research conducted by Accenture, regarding the advantages of companies who use the Web, emphasizing their offering's navigability, pricing information, and detailed product support. It outlines the key steps in efficiently developing direct channel to customers, and meet their needs of sufficient information.


Related Articles

  • Online shopping up 19%.  // Furniture/Today;1/21/2008, Vol. 32 Issue 20, p66 

    The article features the financial performance of electronic commerce industry in Reston, Virginia. It revealed that the E-commerce spending for 2007 holiday season reached a record of $29.2 billion, up by 19%. It is attributed to the 67% increase in furniture, appliances and equipment...

  • The Human Touch. Hoeg, Gregory // Best's Review;Oct2005, Vol. 106 Issue 6, p75 

    Focuses on the use of automated distribution channels in the insurance industry in the U.S. Reasons for the slow growth of technology-driven sales; Complexities of the technology; Sales strategies that will provide technology-based support to customer's updates and inquiries.

  • EBay: The World's Corner Beauty Store. Finn, Kristin // WWD: Women's Wear Daily;6/25/2004, Vol. 187 Issue 132, Special Section p9 

    Focuses on the emergence of EBay as an online health and beauty retail trade system. Information on the financial performance of the company; Plan of the company to increase its supply of products in its best selling category; Popular products being sold by the online retailer.

  • E-grocery's reality check. McTaggart, Jenny // Progressive Grocer;8/1/2006, Vol. 85 Issue 11, p24 

    The article offers a look at the online grocery industry in the U.S. FreshDirect has focused on fresh meal solutions for New York City dwellers. Twin Cities' SimonDelivers implemented a warehouse management system for a faster delivery to its customers. The Web-based shopper's average basket...

  • Little sign of an online crunch.  // Cabinet Maker;4/25/2008, Issue 5585, p5 

    The article reports on the financial performance of online spending as the first quarter in 2008 ended in Great Britain. According to IMRG Capgemini e-Retail Sales Index, despite incidents of falling consumer confidence and weak high street sales, online spending figures indicated an average of...

  • Online sales up 14% on last year. McEleny, Charlotte // Marketing Week;5/14/2009, Vol. 32 Issue 20, p40 

    The article reports that online retail sales grew 14% over the year 2008, according to the IMRG Capgemini E-retail Sales Index. The report found that, despite the recession, British online shoppers had spent an average of 10 pound more per visit in April 2009 than this time a year ago. The...

  • Spiegel Makeover Lifts Sales 26%. Power, Denise // WWD: Women's Wear Daily;7/12/2006, Vol. 192 Issue 6, p8 

    The article illustrates the results of the changes done to the Web site of Spiegel Brands Inc. After the October 2005 site relaunch of Spiegel.com, fourth quarter sales increased 25% compared with 2004. The value of online orders rose 13% on average following the redesign. Among the enhancements...

  • Looking Ho-Ho-Hot.  // Chain Store Age;Sep2005, Vol. 81 Issue 9, p19 

    Highlights the results of the "2005 Online Holiday Sales Trend Report" of LaGarde. Expected percentage of increase in sales over the 2004 holiday results; Percentage of electronic retailers who believe on-line holiday shopping starts before November 1.

  • Lending Lift. Shenn, Jody; Quinn, Matthew // American Banker;8/4/2005, Vol. 170 Issue 149, p12 

    Reports on second-quarter profits for IAC/InterActiveCorp, a New York conglomerate of mostly online businesses. Financial information on revenue, which nearly tripled; Reasons for the division's profitability, according to IAC.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics