TITLE

Getting Direct About Direct

AUTHOR(S)
Costonis, Michael A.
PUB. DATE
May 2009
SOURCE
Best's Review;May2009, Vol. 110 Issue 1, p88
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significant advantage of the Web in strengthening insurance companies' product offerings and ensuring profitability in the U.S. It highlights the findings of the research conducted by Accenture, regarding the advantages of companies who use the Web, emphasizing their offering's navigability, pricing information, and detailed product support. It outlines the key steps in efficiently developing direct channel to customers, and meet their needs of sufficient information.
ACCESSION #
40091994

 

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