TITLE

Cougar Strikes Again

PUB. DATE
May 2009
SOURCE
Best's Review;May2009, Vol. 110 Issue 1, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the objective of the advertising campaign "Cougar," which was unveiled by Hagerty Insurance Agency Inc. in the U.S. The said campaign is installed to let it be known to the public the brand and products of the company and to connect such to the car guys through humor and entertainment. According to spokesperson Eric DeBoer, the campaign's message abounds from the company's understanding of the car world.
ACCESSION #
40091956

 

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