Communicate in A Tough Economy

van Aartrijk, Peter
May 2009
Best's Review;May2009, Vol. 110 Issue 1, p23
Trade Publication
The article offers ways on successful marketing. Such include keeping pace and taking advantage of the space and time available. Another is the development of strong brands which can weather uncertain times and give an edge to competitors. Involving unemployed and talented people in marketing is also indicated as one way to improve business.


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