- Where Credit Is Due. Lach, Jennifer // American Demographics;Apr99, Vol. 21 Issue 4, p23
Presents a survey identifying the factors that keep people loyal to their credit card companies.
- Issuers Deride Poll on Lure of Reward Programs. Breitkopf, David // American Banker;5/15/2002, Vol. 167 Issue 93, p9
Presents the reactions of banks and credit card companies to the poll conducted on popularity of credit cards linked to reward programs. Effect of reward programs on consumers; Reward programs offered by banks; Cultivation of costumer loyalty.
- Go Ahead, Pick a Card, But Not Just Any Card. Glassberg, Brooke Kosofsky // Arthur Frommer's Budget Travel (Newsweek LLC);Apr2006, Vol. 9 Issue 3, p55
The article offers tips on choosing the right credit card based on its reward program. INSET: Using Cards Outside the U.S..
- $850,000 to fly to London? MIHM, UTA // Choice;Sep2015, p11
The article offers information on the data from money saving website Mozo which shows that loyalty rewards credit cards can be of little reward particularly for little spenders.
- Rewards prove elusive. BEKIARIS, MARIA // Money (Australia Edition);Nov2013, Issue 162, p41
The article cites the disadvantages of some rewards credit cards in Australia and recommends the American Express Velocity Escape, which does not have an annual fee and offers up to 216 dollars in rewards a year if one spends 17,000 dollars as of 2013.
- Loyalty cards vs price cuts: which is more persuasive? Rubach, Emma // Precision Marketing;2/15/2002, Vol. 14 Issue 20, p2
Reports on the decline in popularity of customer loyalty card schemes in Great Britain. Impact of the decline on the future of the industry; Findings of the study 'Are Loyalty Card Schemes Missing a Trick?' conducted by Black Sun; Problem with a price-based model, according to David...
- Lovells stays loyal to LMUK on Nectar card scheme. Cahill, Julia // Lawyer;9/30/2002, Vol. 16 Issue 39, p12
Reports the launching of the Nectar, loyalty card of Lovells in Great Britain. Alliance with Loyalty Management UK; Suspension of online registration; Establishment of large coalition loyalty programs.
- Cards that can store up trouble. McKelvey, Charlie // Precision Marketing;9/12/2003, Vol. 15 Issue 48, p15
Focuses on the downside of retail credit loyalty cards in Great Britain. Success of retailer Tesco's Clubcard credit loyalty card program; Move by other retailers to launch their own versions of the credit loyalty card; Move by Britain's Office of Fair Trading to conduct an inquiry into...
- Card Portfolios With Rewards Programs Are More Profitable. // Credit Union Journal;11/3/2008, Vol. 12 Issue 44, p22
The article cites key findings from the Card Services for Credit Unions' (CSCU) research on members' credit card portfolio performances in 2008 indicating that loyalty programs are increasingly vital components of the electronic payment strategies of credit unions.