TITLE

Nielsen's Home 'Lab' Tracks TV, Web Use

AUTHOR(S)
Forkan, Jim
PUB. DATE
January 2001
SOURCE
Multichannel News;01/22/2001, Vol. 22 Issue 4, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the Nielsen Media Research has launched a 'Convergence Lab' in an effort to monitor television viewing and Internet activity as they occur in the same households. Tracking of viewers' watching television programs and using the Internet by the Nielsen's PeopleMeters and NetRatings Inc.; Corporate clients; Nielsen's plans to track instances of simultaneous television and Internet usage.
ACCESSION #
4007253

 

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