TITLE

Cox Scores with Disneyland Promotion

AUTHOR(S)
Haugsted, Linda
PUB. DATE
January 2001
SOURCE
Multichannel News;01/22/2001, Vol. 22 Issue 4, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the success of the Cox Communications Inc.'s campaign 'Magic From Morning 'Til Night' in partnership with the Disney Channel and the theme park, Disneyland Resort. Aim of the campaign to attract digital subscribers to the cable operator and to boost attendance to the Disneyland amusement park; Total subscribers of Cox.
ACCESSION #
4006517

 

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