Cox Scores with Disneyland Promotion

Haugsted, Linda
January 2001
Multichannel News;01/22/2001, Vol. 22 Issue 4, p12
Reports on the success of the Cox Communications Inc.'s campaign 'Magic From Morning 'Til Night' in partnership with the Disney Channel and the theme park, Disneyland Resort. Aim of the campaign to attract digital subscribers to the cable operator and to boost attendance to the Disneyland amusement park; Total subscribers of Cox.


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