Microsoft debuts 'agile' software

Elkin, Tobi; Cuneo, Alice Z.
January 2001
Advertising Age;1/22/2001, Vol. 72 Issue 4, p1
Trade Publication
Describes an advertising campaign for Microsoft Corp. Focus on the agility of the company's computer software and its relevance to large corporations in a time of economic uncertainty; Similar positioning efforts of Microsoft's competitors; Role of McCann-Erickson Worldwide in the creation of the ads.


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