Help lines in need of help

Messmer, Ellen
December 2000
Network World;12/18/2000, Vol. 17 Issue 51, p1
Trade Publication
Discusses the efforts of information technology managers at SunTrust Bank's online services department to deal with the surge of electronic-mail inquiries from customers. Initiatives of the bank's electronic service call center to satisfy clients' questions; Factors behind the surge in incoming electronic mail from customers.


Related Articles

  • SunTrust to Add Operation Hope Counseling Centers. Iris Ouyang, Xuanyan // American Banker;11/2/2016, Vol. 181 Issue 211, p1 

    The article reports that SunTrust Banks confirmed launches of about 200 new Operation Hope financial-counseling centers in SunTrust branches as of 2020, expanding the customer base of the former to 150,000 customers per year.

  • SunTrust's New Ad Campaign Emphasizes Personal Touch. Reilly, Patrick // American Banker;3/9/2001, Vol. 166 Issue 47, p3 

    Reports that SunTrust Banks Inc. is conducting a branding campaign to convince consumers that it can still offer personal service. Plan of the Atlanta, Georgia, company to spend millions in dollars on multimedia advertising in the Southeast; Aim of using the campaign created by...

  • SunTrust Revving Growth In Sports Private Banking. Ackermann, Matt // American Banker;1/11/2010, Vol. 175 Issue 5, p9 

    The article looks at the business plans of bank holding company SunTrust Banks Inc. The company has announced the opening of an office in San Diego, California, which has been developed to expand private banking services to professional athletes and musicians. Todd LaRocca and Billy Crafton have...

  • Growth-Hungry Banks Strike a Union.  // Banking Strategies Daily;3/25/2014, p3 

    The article reports on the financial performances of several U.S. and Canadian banks on its economic status stating the increase of individuals who use money-transfer transactions in banks and banking industries includes SunTrust Banks Inc., Regions Financial Corp. and Fifth Third Bancorp.

  • SunTrust Seeing Bill Presentment Gains. Wolfe, Daniel // American Banker;3/27/2008, Vol. 173 Issue 59, p12 

    The article discusses SunTrust Banks Inc.'s plans to launch a major marketing campaign in response to research which indicated that people who view their bills through its Web site are more valuable than the average customer. People who receive electronic bills were found to be less likely to...

  • Early Payoff From Social Media Work. Quittner, Jeremy // American Banker;12/28/2010, Vol. 175 Issue 199, p1 

    The article examines the use of social media such as online social networks and microblogs in bank marketing. The use of social media Web sites such as Twitter and Facebook in bank marketing and customer relations related to Internet banking is discussed. SunTrust Banks Inc. is cited as an...

  • SunTrust Debuts Financial Planning Tools for Wealthy Clients. Wisniewski, Mary // American Banker;2/19/2014, Vol. 179 Issue 26, p8 

    The article discusses personal financial management (PFM) tools with a focus on SunTrust Banks Inc.'s SunTrust SummitView wealth management and digital financial planning service which the company launched in February 2014. The article states that SunTrust Banks' PFM service allows clients to...

  • Mystery Shoppers Detect Call-Center Passiveness. Davis, Paul // American Banker;10/27/2006, Vol. 171 Issue 207, p2 

    The article looks at how a mystery-shopping report concludes that some larger banking companies' call centers need improvement in sales and service to make a better bottom-line contribution. O'Connor & Associates evaluated 15 banks in its survey, having mystery-shoppers place calls to each of...

  • SunTrust Gets Good Reviews from Consumers for its Service Quality. Link, Monica // National Mortgage News;10/24/2005, Vol. 30 Issue 5, p28 

    Reports on the high satisfaction rating garnered by SunTrust Mortgage Inc. from consumers in the U.S., in reference to the Mortgage Origination Satisfaction survey conducted by international consulting firm CFI Group Inc. in 2004. Ratings of SunTrust Mortgage; Names of the mortgage banks with...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics