TITLE

Keys to Innovation: The Right Measures and the Right Culture?

AUTHOR(S)
Wyld, David C.; Maurin, Robert
PUB. DATE
May 2009
SOURCE
Academy of Management Perspectives;May2009, Vol. 23 Issue 2, p96
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on a study that focused on radical innovation, creative ability, and the influence of corporate and national cultures on fostering innovations in business that keep companies competitive. Researchers Gerard Tellis of the University of Southern California, Jaideep Prabhu of the University of Cambridge, and Rajesh Chandy of the University of Minnesota and the London Business School found more similarities across cultural and national characteristics in firms that produced radical innovations than in companies within the same country.
ACCESSION #
39985544

 

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