TITLE

Is the Socially Responsible Corporation a Myth? The Good, the Bad, and the Ugly of Corporate Social Responsibility

AUTHOR(S)
Devinney, Timothy M.
PUB. DATE
May 2009
SOURCE
Academy of Management Perspectives;May2009, Vol. 23 Issue 2, p44
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Despite differences of opinion about the efficacy of corporate social responsibility, there is a general consensus among academics, policy makers, and practitioners that corporations operate with a social sanction that requires that they operate within the norms and mores of the societies in which they exist. In this article I argue that the notion of a socially responsible corporation is potentially an oxymoron because of the naturally conflicted nature of the corporation. This has profound implications for our understanding of corporate social responsibility, what we view as the relevant issues relating to it, and how we investigate its role and impact.
ACCESSION #
39985540

 

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