TITLE

Bye, Bye CRM, Hello CMR

AUTHOR(S)
Rountree, David
PUB. DATE
January 2001
SOURCE
Bank Technology News;Jan2001, Vol. 14 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the implication of customer-managed relationship (CMR) for customer relationship management (CRM) in banks in the United States. Role of the Bank Administration Institute in formulating the CRM; Account on the cost of CRM technologies; Importance of CRM and CMR technologies to consumer assets management.
ACCESSION #
3994138

 

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