Division's identity began to blur in the late 1980s

Kranz, Rick
December 2000
Automotive News;12/18/2000, Vol. 75 Issue 5908, p35
Trade Publication
Presents excerpts from the book 'Setting the Pace: Oldsmobile's First 100 Years,' by Helen Jones Earley and James R. Walkinshaw. Factors contributing to the failure of the Oldsmobile division of General Motors (GM); How Oldsmobile built its reputation on being a complete car company; Decline in productivity at the end of the 1990 model year.


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