TITLE

Division's identity began to blur in the late 1980s

AUTHOR(S)
Kranz, Rick
PUB. DATE
December 2000
SOURCE
Automotive News;12/18/2000, Vol. 75 Issue 5908, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents excerpts from the book 'Setting the Pace: Oldsmobile's First 100 Years,' by Helen Jones Earley and James R. Walkinshaw. Factors contributing to the failure of the Oldsmobile division of General Motors (GM); How Oldsmobile built its reputation on being a complete car company; Decline in productivity at the end of the 1990 model year.
ACCESSION #
3983424

 

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