TITLE

Rock: I should have fired the advertising agency in 1993

AUTHOR(S)
Kranz, Rick
PUB. DATE
December 2000
SOURCE
Automotive News;12/18/2000, Vol. 75 Issue 5908, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on former Oldsmobile general manager John Rock's regrets about not replacing the company's advertising agency, Leo Burnett USA, in 1993. Decision of parent company General Motors (GM) to cancel the Oldsmobile franchise; Failure of Leo Burnett USA to develop a clear branding image, resulting in a decline in sales; Rock's responsibility for crafting the division's strategy.
ACCESSION #
3983422

 

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