Rock: I should have fired the advertising agency in 1993

Kranz, Rick
December 2000
Automotive News;12/18/2000, Vol. 75 Issue 5908, p34
Trade Publication
Reports on former Oldsmobile general manager John Rock's regrets about not replacing the company's advertising agency, Leo Burnett USA, in 1993. Decision of parent company General Motors (GM) to cancel the Oldsmobile franchise; Failure of Leo Burnett USA to develop a clear branding image, resulting in a decline in sales; Rock's responsibility for crafting the division's strategy.


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