Expert: Most Olds buyers will stick with GM

Chappell, Lindsay
December 2000
Automotive News;12/18/2000, Vol. 75 Issue 5908, p33
Trade Publication
Reports that Buick, Pontiac and Chevrolet will probably inherit most of Oldsmobile customers when General Motors (GM) pushes through with the cancellation of its Oldsmobile brand. Reasons why Oldsmobile remains a domestic-loyal brand for new-car shoppers; Steady erosion of Oldsmobile's volumes since the 1980s; Belief that GM will keep most of the displaced Oldsmobile customers.


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