Stylish Jaguar founder developed the cat's appeal

Wernle, Bradford
December 2000
Automotive News;12/18/2000, Vol. 75 Issue 5908, p20L
Trade Publication
Pays tribute to the late William Lyons, one of the pioneers of Europe's automobile industry. Creation of the SS Jaguar automobile in 1935 by Lyons' Jaguar Cars Ltd.; Passion for motorcycles as a teenager; Formation of Swallow Sidecar Co. in the 1920s; Partnership with William Walmsley; How Jaguar achieved success in the 1960s with its release of the E-type automobile.


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