TITLE

Master marketer understood what the public wanted

AUTHOR(S)
de Saint-Seine, Sylviane
PUB. DATE
December 2000
SOURCE
Automotive News;12/18/2000, Vol. 75 Issue 5908, p20F
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Pays tribute to the late Andre Citroen, one of the pioneers of Europe's automobile industry. Rivalry with Louis Renault; Appointment to the board of the car builder Automobiles Mors in 1908; Citroen's transformation of his arms factory into a car company after World War I; Citroen's promotion of his automobile plant to tourists; Sponsorship of rallies in Asia and Africa.
ACCESSION #
3983400

 

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