TITLE

GM Planworks site will unsnarl ad maze

AUTHOR(S)
Halliday, Jean
PUB. DATE
December 2000
SOURCE
Automotive News;12/18/2000, Vol. 75 Issue 5908, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Bcom3 Group's GM Planworks will fulfill its promise to eliminate paperwork in planning media and marketing for client General Motors (GM). Agency's use of a proprietary Web site with portals providing planning, implementation schedules and research; Custom software programs used by advertising agencies that used to handle media planning for GM.
ACCESSION #
3983391

 

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