GM Planworks site will unsnarl ad maze

Halliday, Jean
December 2000
Automotive News;12/18/2000, Vol. 75 Issue 5908, p18
Trade Publication
Reports that Bcom3 Group's GM Planworks will fulfill its promise to eliminate paperwork in planning media and marketing for client General Motors (GM). Agency's use of a proprietary Web site with portals providing planning, implementation schedules and research; Custom software programs used by advertising agencies that used to handle media planning for GM.


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