TITLE

Hose and (brake) shoes

AUTHOR(S)
Halliday, Jean
PUB. DATE
December 2000
SOURCE
Automotive News;12/18/2000, Vol. 75 Issue 5908, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the integrated marketing program for the Ford Focus automobile launched by Ford Division and Hachette Filipacchi Magazines in December 2000. Estimated value of the program; Hachette's hiring of fashion designers to use Focus parts to create apparel and accessories; Advertorials to be included in the January 2001 issues of 'Elle' and 'Premiere' magazines.
ACCESSION #
3983389

 

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