Tire mess? Not to worry

Cantwell, Julie
December 2000
Automotive News;12/18/2000, Vol. 75 Issue 5908, p18
Trade Publication
Discusses the marketing plan for the Ford Explorer sport utility vehicle in 2001. Marketing manager Ed Molchany's decision to ignore the damage Firestone tires have done to the Ford Explorer brand; Survey showing that the majority of Ford Explorer owners would buy another Explorer if it did not have the Firestone tires; Percentage of Explorer owners that maintain loyalty to the nameplate and to Ford.


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