Daewoo looks for silver linings in U.S

Rechtin, Mark
December 2000
Automotive News;12/18/2000, Vol. 75 Issue 5908, p4
Trade Publication
Reports on Daewoo Motor America's growth plans for its United States operations. Projected sales in 2000; Profits on operations in the United States; Expected change in the company's sales mix; Plan to concentrate more heavily toward the budget-minded subcompact Lanos and compact Nubira sedans; Move away from the mid-sized Leganza sedan; Plan to hire a dedicated advertising agency in 2001.


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