GM: Job-loss payment deal boosts store traffic

Snyder, Jesse
April 2009
Automotive News;4/6/2009, Vol. 83 Issue 6354, p31
Trade Publication
The article reports on General Motors Corp. (GM) which says its job-loss payment guarantee came too late to affect March 2009 sales but immediately boosted showroom traffic. Jake Stamper, sales manager of Ron Hatfield Chevrolet in Lexington, Kentucky, said that showroom traffic more than doubled the day of the announcement of the Total Confidence program. The GM offer builds on an earlier Hyundai incentive that lets a buyer who loses his job cancel the contract and return the vehicle.


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