TITLE

GM: Job-loss payment deal boosts store traffic

AUTHOR(S)
Snyder, Jesse
PUB. DATE
April 2009
SOURCE
Automotive News;4/6/2009, Vol. 83 Issue 6354, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on General Motors Corp. (GM) which says its job-loss payment guarantee came too late to affect March 2009 sales but immediately boosted showroom traffic. Jake Stamper, sales manager of Ron Hatfield Chevrolet in Lexington, Kentucky, said that showroom traffic more than doubled the day of the announcement of the Total Confidence program. The GM offer builds on an earlier Hyundai incentive that lets a buyer who loses his job cancel the contract and return the vehicle.
ACCESSION #
39769995

 

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