SWOT Analysis

April 2009
Borders Group, Inc. SWOT Analysis;Apr2009, p1
SWOT Analysis
The article presents a strengths, weaknesses, opportunities and threats (SWOT) analysis for the company, Borders Group Inc. of Ann Arbor, Michigan. It says that it operates book, music and movie superstores and mall-based bookstores and operates in the U.S., Australia, New Zealand, Puerto Rico and Singapore. It adds that it posted revenues of $3,774.8 million during the financial year (FY) ended February 2008. It notes that its strengths include large scale of operations and strong performance of the international segment.


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