TITLE

'Millennials': Strategies for Financial Planning with a New Generation

AUTHOR(S)
Johnson, Scott D.; Larson, Stephen J.
PUB. DATE
May 2009
SOURCE
Journal of Financial Planning;May2009, Vol. 22 Issue 5, p65
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses financial planning strategies that the author feels financial advisors should use in order to assist people who were born in the 1980s and 1990s, otherwise known as the Millennial generation. A survey that discusses various topics including how Millennials hire a financial planner, their perception of fee-only and commissioned financial planners and how they prefer to interact with financial planners is discussed. Recommendations are provided regarding steps that financial planners can take when they have Millennial clients, including to become involved with professional organizations and to be sensitive when discussing the prices of financial services.
ACCESSION #
39750937

 

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