Guiding Your Small-Business Clients Through the Downturn Maze

Lee, ShelleyA.
May 2009
Journal of Financial Planning;May2009, Vol. 22 Issue 5, p24
Academic Journal
The article discusses how financial planners can help small businesses survive an economic downturn. Planner Stan Hargrave relates how a marketing firm he consulted for has managed to stay in business by cutting staff and benefits, and moving to less-expensive office space. The dentists who compose planner Matthew Davis' clientele are cutting costs and filling empty appointment times by offering discounts. Financial planner Steve Parrish says his clients are particularly attuned to managing the basics of their businesses.


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