Rock in Rio 3 concerts may draw 1 bil

Cajueiro, Marcelo
January 2001
Daily Variety;01/08/2001, Vol. 270 Issue 25, p26
Trade Publication
Reports that Brazil's music extravaganza Rock in Rio 3 is expected to attract a global television audience of one billion. Featured performers of the event which kicks off on January 12, 2001; Concert sponsors; Reasons for doing a commercial-free transmission of the concerts.


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