TITLE

Common sense required in recruiting

AUTHOR(S)
Coburn, Donna
PUB. DATE
January 2001
SOURCE
Marketing News;01/15/2001, Vol. 35 Issue 2, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents tips regarding the use of common-sense methods in recruiting respondents for a marketing research in the United States. Importance of designing the recruiting strategy; Significance of describing in detail the focus of the study and the recruiting task to all field personnel; Need to craft a confirmation letter that may be e-mailed or sent by priority mail; Implication of keeping close contact with the recruiters.
ACCESSION #
3970341

 

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