TITLE

Fox, licensees going 'Apes'

AUTHOR(S)
Harris, Dana
PUB. DATE
January 2001
SOURCE
Daily Variety;01/08/2001, Vol. 270 Issue 25, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the major marketing effort launched by 20th Century Fox Licensing and Merchandising, Hasbro and Applause for the summer 2001 event picture 'Planet of the Apes.' Highlights of the merchandising program for the film; Revenue outlook for the film's licensing plan; Licensees for the film's merchandise.
ACCESSION #
3970318

 

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