Fox, licensees going 'Apes'

Harris, Dana
January 2001
Daily Variety;01/08/2001, Vol. 270 Issue 25, p6
Trade Publication
Focuses on the major marketing effort launched by 20th Century Fox Licensing and Merchandising, Hasbro and Applause for the summer 2001 event picture 'Planet of the Apes.' Highlights of the merchandising program for the film; Revenue outlook for the film's licensing plan; Licensees for the film's merchandise.


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