TITLE

LEADING WITH A FORWARD FOCUS

AUTHOR(S)
Coulter, Silvia L.
PUB. DATE
April 2009
SOURCE
Law Practice: The Business of Practicing Law;Apr/May2009, Vol. 35 Issue 3, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
An innovative environment isn't something that one usually associates with law firms. Exceptions exist, of course, including, for example, the innovation of the famous "poison pill" (invented by noted Wachtell Lipton M&A lawyer Martin Lipton in 1982, as a response to tender-based hostile takeovers). But for the most part, the legal industry is one in which true change is rare-and where drives for change do exist, they are frequently too short-lived to take a meaningful foothold. More often it's a case of firms copycatting each other, and before anyone can finish saying "which other firms are doing this," every firm is following the leader. But with the industry becoming even more competitive these days, some firms really are pursuing more innovative approaches to law practice. They are shooting for the kinds of initiatives that can transform a practice in its target market's eyes for the long term. Here's a look at some of these forward-focused approaches.
ACCESSION #
39666208

 

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