At least Rudolph's still flying high

Evans, Gary
January 2001
Furniture/Today;01/08/2001, Vol. 25 Issue 18, p32
Trade Publication
Reports on the creation of the story about Rudolph the Red-Nosed Reindeer by advertising copywriter Robert L. May in 1939. Promotional gimmick by Montgomery Ward & Co.; Characters in May's childhood that were considered for the story; Success of the Rudolph phenomenon.


Related Articles

  • Reindeer Games. HODGMAN, ANN // Smithsonian;Dec2014, Vol. 45 Issue 8, p7 

    The article discusses the role of Chicago, Illinois, department store Montgomery Ward in creating the character Rudolph the Red-Nosed Reindeer. According to the article, the reindeer was featured in a coloring book that was the creation of copywriter Robert May and based on May's childhood. The...

  • Where did Rudolph come from? Joyce, Catherine R. // Highlights;Dec94, Vol. 49 Issue 12, p37 

    Tells the origin of Rudolph the Red-Nosed Reindeer. Robert May, who wrote the story in 1939; The song based on May's book which was written by Johnny Marks and recorded by Gene Autry.

  • Happy Anniversary, Rudolph! O'Donnell, Michael // Good Old Days;Nov/Dec2014, Vol. 51 Issue 6, p48 

    The article discusses the original story of Rudolph, Santa Claus' red-nose reindeer. It states that 34-year-old Robert May, a copywriter at Montgomery Ward, decided to choose the reindeer for the holiday pamphlet requested by his superior for a Christmas season giveaway promotion in January...

  • RUDOLPH SHINES AGAIN.  // Kirkus Reviews;9/1/2015, Vol. 83 Issue 17, p247 

    No abstract available.

  • Rudolph the Red-Nosed Reindeer: The Classic Story. Sheets, Brooke // School Library Journal;Oct2014, Vol. 60 Issue 10, p67 

    No abstract available.

  • Rudolph's Nose -- Knows!  // Fun For Kidz;Nov/Dec2011, Vol. 10 Issue 6, p17 

    The article offers step-by-step instructions for making a Rudolph the Red-Nosed Reindeer ornament that keeps the tree where it is at fresh during the holidays.

  • Rudolph.  // Cake Craft & Decoration;Dec2015, Issue 205, p(Sp)7 

    The article offers step-by-step instructions for decorating a Christmas cake featuring Rudolph.

  • 2 video cos.' Xmas plans include dueling `Rudolphs.' Olson, Catherine Applefeld // Billboard;06/27/98, Vol. 110 Issue 26, p10 

    Discusses the battle between Golden Books Family Entertainment (GBFE) and GoodTimes Home Entertainment over what fictional character Rudolph the Red-Nosed Reindeer should look like. The Christmas series each company plans on marketing; How each has a different story in mind; Comments of GBFE's...

  • So you think you're snowed under?  // Travel Trade Gazette UK & Ireland;12/17/2015, p30 

    An interview with legendary character Santa Claus is presented. Topics discussed include the typical week of Santa in Christmas season, the numbers of his staff as well as his team every December, and the mile he traveled with the use of sleigh in every December 24. Other topics include his most...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics