At least Rudolph's still flying high

Evans, Gary
January 2001
Furniture/Today;01/08/2001, Vol. 25 Issue 18, p32
Trade Publication
Reports on the creation of the story about Rudolph the Red-Nosed Reindeer by advertising copywriter Robert L. May in 1939. Promotional gimmick by Montgomery Ward & Co.; Characters in May's childhood that were considered for the story; Success of the Rudolph phenomenon.


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