TITLE

Simmons pays $4M to Serta to settle suit

AUTHOR(S)
Thomas, Larry
PUB. DATE
January 2001
SOURCE
Furniture/Today;01/08/2001, Vol. 25 Issue 18, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Simmons' agreement to settle a lawsuit filed by rival Serta related to the introduction of its line of Beautyrest Crescendo products in 1996. Claim by Simmons that it did not infringe on any Serta patents or trademarks; Background on the case file in 1998.
ACCESSION #
3963283

 

Related Articles

  • Serta elects 2002 board.  // Furniture/Today;2/25/2002, Vol. 26 Issue 25, p28 

    Reports the election of board members at Serta in Itasca, Illinois. Reelection of Ed Lily as president and chief executive officer; Term of office of John R. Malmo as outside board member; Membership continuance of Alva Moog Jr. and Stuart Bannett.

  • More Counting Sheep are b-a-a-a-c-k.  // Furniture/Today;8/5/2002, Vol. 26 Issue 47, p2 

    Focuses on the advertising campaign of Serta in the U.S. Worth of the national advertising campaign; Features of the campaign on frustrations of the Counting Sheep; Schedule in the television spot.

  • Serta Sheep rank with Pepsi, Nike, says Ad Age. Perry, David // Furniture/Today;6/9/2003, Vol. 27 Issue 39, p33 

    Reports on the recognition of Serta's Counting Sheep campaign for its high brand recall by `Advertising Age' magazine. Description of the ad; Amount spent by Serta annually for its Counting Sheep campaign.

  • Serta to produce Nickelodeon mattresses.  // Kids Today;Feb2010, p15 

    The article reports on the licensing agreement of Serta Inc. with Nickelodeon/Viacom Consumer Products (NVCP) in Illinois to produce a co-branded line of children's mattresses to feature in Nickelodeon's beloved properties.

  • Serta unveils iComfort. Perry, David // Furniture/Today;2/14/2011, Vol. 35 Issue 23, p1 

    The article offers brief information on the iComfort line of gel memory foam beds from Serta Inc.

  • Serta survey examines sleeping preferences. Perry, David // Furniture/Today;11/4/2002, Vol. 27 Issue 9, p36 

    Discusses the results of a national Comfort Counts sleep survey conducted for Serta. Sleeping habits of Americans; Views on variety of serious sleep questions; Breakfast in bed issue; Advice on how to maintain a comfortable lifestyle.

  • Serta promotes four, hires one.  // Furniture/Today;5/20/2002, Vol. 26 Issue 36, p26 

    Reports the promotion and recruitment of executives in Serta in Illinois. Promotion of Deana Gelino to vice-president of contract sales; Replacement of Deanna Luzzo to sales manager for regional accounts; Elevation of Tammy Olsen and Adrean Moss to key account managers.

  • Serta keeps Trump pricing affordable but luxury high. Perry, David // Furniture/Today;9/7/2009, Vol. 33 Issue 50, p44 

    The article evaluates the Trump Home mattress line from Serta Inc.

  • Top 15 U.S. bedding producers.  // Furniture/Today;12/26/2011, Vol. 36 Issue 17, p68 

    A chart is presented which ranks the top 15 bedding producers in the U.S. in 2009 and 2010 including Serta Inc., Simmons Bedding Co., and Select Comfort Corp.

Share

Other Topics