TITLE

Merging Media to Create an Interactive Market

PUB. DATE
December 2000
SOURCE
Nieman Reports;Winter2000, Vol. 54 Issue 4, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the multimedia approach in combining newspaper and television in creating an interactive market for Tribune Publishing Co. Reasons for building multimedia orientation in Tribune newspapers; Protection of the sense of identity of print and television journalists.
ACCESSION #
3961421

 

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