December 2000
FoodService Director;12/15/2000, Vol. 13 Issue 12, p111
Trade Publication
Focuses on the views of Joe Pine, author of the book `The Experience Economy,' on the importance of service customization during the 2000 Branding America keynote presentation in Anaheim, California. Role of commodities in the economy; Implications of service customization on customer relationship; Business operations which gives edge to branding experience.


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