TITLE

BRANDING FOR A NEW AGE: THE BRANDING EXPERIENCE

PUB. DATE
December 2000
SOURCE
FoodService Director;12/15/2000, Vol. 13 Issue 12, p111
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the views of Joe Pine, author of the book `The Experience Economy,' on the importance of service customization during the 2000 Branding America keynote presentation in Anaheim, California. Role of commodities in the economy; Implications of service customization on customer relationship; Business operations which gives edge to branding experience.
ACCESSION #
3959733

 

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