TITLE

Managing in a Downturn

AUTHOR(S)
Gandossy, Robert; Donohue, Jim; Fourmy, Richmond
PUB. DATE
May 2009
SOURCE
Leadership Excellence Essentials;May2009, Vol. 26 Issue 5, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the ten rules for managing during an economic downturn. The need for leaders to confront the facts and face reality harder and faster is emphasized. When implementing a cost-cutting measure, it must be done with strategic intent. Also advised are acting with a sense of urgency and discipline; communicating and clarifying; and leveraging the brand.
ACCESSION #
39555726

 

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