Imaginative Service

Bell, Chip R.; Patterson, John R.
May 2009
Leadership Excellence Essentials;May2009, Vol. 26 Issue 5, p10
The authors talk about providing a value-unique service. Most customers see value-added as taking the expected to a higher-level. Value-unique, on the other hand, is about an imaginative creation. They discuss five ways to foster service that will impress customers, including projecting realness, protecting customers, proclaiming joy, providing trust and preserving integrity.


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