Imaginative Service

Bell, Chip R.; Patterson, John R.
May 2009
Leadership Excellence Essentials;May2009, Vol. 26 Issue 5, p10
The authors talk about providing a value-unique service. Most customers see value-added as taking the expected to a higher-level. Value-unique, on the other hand, is about an imaginative creation. They discuss five ways to foster service that will impress customers, including projecting realness, protecting customers, proclaiming joy, providing trust and preserving integrity.


Related Articles

  • A tale of two prices. Nagle, Thomas T. // Marketing Management;Nov/Dec2002, Vol. 11 Issue 6, p27 

    How much should a company charge for its products or services? Many companies don't know how to answer this question and instead let customers and competitors drive their pricing decisions. To keep prices consistent and profitable, companies need to adopt a consistent pricing structure. By...

  • Consider Closing With These Concessions.  // Customers First;2014, Vol. 19 Issue 8, p6 

    The article offers several tips for sales personnel to offer the customers added value at no extra cost. It is suggested that sales personnel should reduce the price as customers love to receive a lower price point. It is suggested that sales personnel need to know what their lowest price is...

  • Service With (More Than) a Smile. Sturdivant, James // Stitches Magazine;Nov2008, Vol. 22 Issue 9, p26 

    The article provides information about major components of any good customer service approach. It includes urgency which involves making customers know that they are the top priorities. Another one is responsiveness that which a business's interest in the customer as a person and indicates a...

  • Beat price objections.  // Sell!ng;Oct2005, p10 

    Offers tips on beating price objections of customers. Importance of asking customers their reason for thinking that the price is too high; Significance of explaining the features of the product and its benefits; Relevance of quality service to customers.

  • Room For Improvement. Tschohl, John // American Salesman;Jul2005, Vol. 50 Issue 7, p28 

    Provides guidelines for customers when they receive bad service. Need to support statements with documentation of dates, names and specific incidents; Importance of keeping all sales slips; Ratio of customers who are dissatisfied with a product or service who actually complain.

  • Miranda Rights of Customer Service. Shankman, Peter // American Salesman;Jun2007, Vol. 52 Issue 6, p3 

    The article offers tips on customer service. Customers can be treated at least one level above bad because they have been conditioned to expect the worst. It is important to find out the reason behind a customer complaint and to solve it immediately. With regard to major news breaks in the...

  • How low can we go? And other questions. Hatfield, David // Inside Tucson Business;8/18/2008, Vol. 18 Issue 11, p26 

    The article focuses on the importance of customer service and relation. In this context, the author mentions about an advertisement for a landscaping maintenance firm that decided the biggest claim it could make. Rate survey done by the world-wide real estate services company Colliers...

  • BIBLIOGRAPHY. Manjunatha, K. // Vikalpa: The Journal for Decision Makers;Apr-Jun2004, Vol. 29 Issue 2, p157 

    Presents a list of articles about service quality. "Key Repair Service Factors for Consumer Durable Goods," by Lee Adler and James D. Hlavacek, published in the "Journal of Marketing Research"; "Linking Student Satisfaction and Service Quality Perceptions: The Case of University Education," by...

  • The Use of Semantic Network Analysis to Manage Customer Complaints. Fitzgerald, Glynis A.; Doerfel, Marya L. // Communication Research Reports;Summer2004, Vol. 21 Issue 3, p231 

    Effective handling of customer complaints is obviously in the consumers' interest, but analysis of the letters can also provide valuable information to the organization. Organizations can use customer complaints as a way of recording organizational information and tracking effectiveness of their...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics