TITLE

Imaginative Service

AUTHOR(S)
Bell, Chip R.; Patterson, John R.
PUB. DATE
May 2009
SOURCE
Leadership Excellence Essentials;May2009, Vol. 26 Issue 5, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The authors talk about providing a value-unique service. Most customers see value-added as taking the expected to a higher-level. Value-unique, on the other hand, is about an imaginative creation. They discuss five ways to foster service that will impress customers, including projecting realness, protecting customers, proclaiming joy, providing trust and preserving integrity.
ACCESSION #
39555725

 

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