Brand Integrity

Peters, Tom; Willis, Valarie
May 2009
Leadership Excellence Essentials;May2009, Vol. 26 Issue 5, p3
The authors offer a guide to developing brand integrity. They say that the employees bring a brand to life. If they are no longer happy and are only concerned about their own welfare, the brand may suffer. When a strong economic shift is being experienced, the authors say that the company must recalibrate and set the organization back on course by revisiting the goal of the organization and connecting people to it, to name one. In order to learn how the organization is doing, and if it needs recalibration, an Excellence Audit must be conducted.


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