TITLE

General Motors taps Pepsi exec for key position

AUTHOR(S)
Chura, Hillary; Halliday, Jean
PUB. DATE
January 2001
SOURCE
Advertising Age;1/8/2001, Vol. 72 Issue 2, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the selection of Christopher Fraleigh as executive director of corporate advertising and marketing by General Motors Corp. His former position as vice president marketing-colas at Pepsi-Cola North America; His role in overseeing cross-brand deals; Job description; Qualifications; Career highlights.
ACCESSION #
3952592

 

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