Universal Deals for ReplayTV Interactive Ads

Forkan, Jim
September 2000
Multichannel News;09/11/2000, Vol. 21 Issue 37, p46
Reports that the Universal Pictures has signed on to be the first interactive advertiser on ReplayTV Inc. personal video recorders. Comments of Universal president of marketing Marc Shmuger on benefits of the deal to the company; Use of the ReplayTV to promote Universal's home-video releases; Estimated number of ReplayTV units to be released by the end of 2000.


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