ESPN to Relaunch E-Commerce Site

Hogan, Monica
September 2000
Multichannel News;09/11/2000, Vol. 21 Issue 37, p16
Reports that the ESPN.com has signed on the Nike Inc. as the first tenant in its online shopping mall. Overview on the revamp of the electronic-commerce strategy of the ESPN.com; Plans of the Web site to look for creative and entertaining ways to market the merchandise online.


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