TITLE

ESPN to Relaunch E-Commerce Site

AUTHOR(S)
Hogan, Monica
PUB. DATE
September 2000
SOURCE
Multichannel News;09/11/2000, Vol. 21 Issue 37, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the ESPN.com has signed on the Nike Inc. as the first tenant in its online shopping mall. Overview on the revamp of the electronic-commerce strategy of the ESPN.com; Plans of the Web site to look for creative and entertaining ways to market the merchandise online.
ACCESSION #
3949689

 

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