Dealers reach after-hours crowd

Kisiel, Ralph
December 2000
Automotive News;12/11/2000, Vol. 75 Issue 5907, p18
Trade Publication
Reports on automobile dealers' use of CarTalker CT2000, an electronic device that greets after-hour shoppers with a recorded message about specific vehicles. Potential of after-hours shoppers for dealers; Percentage of shoppers who say they are uncomfortable about dealing with car salespersons.


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