Forgo the trade shows?

Greco, Susan
January 2001
Inc.;Jan2001, Vol. 23 Issue 1, p104
Deals with companies in the United States which have decided to forgo trade shows. Remarks from Larry Gutkin, chief executive of Ingear Corp.; Trade-show experience of Michael Hughes, director of research services at `Tradeshow Week'; Views on the cost of exhibiting.


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