TITLE

mybiggestmistake

AUTHOR(S)
Hofman, Mike
PUB. DATE
January 2001
SOURCE
Inc.;Jan2001, Vol. 23 Issue 1, p102
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the mistake made by Gambrinus Co. in selling Corona beer in the United States during the 1980s. Sales performance of the company during the first year in the market; Reasons for the decline in beer sales; Actions taken by the company to increase sales.
ACCESSION #
3945392

 

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