TITLE

Hancock banks on Waverly alliance

AUTHOR(S)
Sloan, Carole
PUB. DATE
November 2000
SOURCE
Home Textiles Today;11/20/2000, Vol. 22 Issue 12, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the launch of Waverly store-within-a-store concepts at Hancock Fabrics. Goal of improving the home decorating segment of the retailer's business; Corporate strategy behind the products under the Waverly program; Testing of the first concept shops in 2000.
ACCESSION #
3944832

 

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