PepsiCo's big bet: moving Gatorade into new arena

December 2000
Crain's Chicago Business;12/11/2000, Vol. 23 Issue 51, p10
Comments on PepsiCo Inc.'s plans for the Gatorade sports beverage brand of Quaker Oats Co. Prospects for the Gatorade product brand in the domestic markets of the United States; Plans to market Gatorade in overseas markets; Other potential marketing opportunities for the Gatorade brand.


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