Cox Digital Gets Good Guys' Retail Aid

Hogan, Monica
January 2001
Multichannel News;01/01/2001, Vol. 22 Issue 1, p18
Reports on Cox Communications Inc.'s retail digital-cable marketing pilot program with consumer electronics retailer, The Good Guys Inc. Locations of Good Guys stores that carry the Cox Digital Cable starter kit; Retail price of the kit; Marketing strategy of Good Guys for the starter kit.


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