Portable Meter Test Draws Near

Forkan, Jim
January 2001
Multichannel News;01/01/2001, Vol. 22 Issue 1, p8
Reports on the scheduled market trials for the Arbitron Co.'s Portable People Meter, a pager-sized meter capable of tracking radio, television and cable exposure. Arbitron's recruitment of consumers for the two-phase trials; Encoding of broadcast-network television affiliates, cable channels and radio stations for the trial; Capabilities of the meter.


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