TITLE

WHOLE NEW BALLGAME

AUTHOR(S)
Groves, Don
PUB. DATE
December 2000
SOURCE
Daily Variety;12/29/2000, Vol. 270 Issue 20, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Buena Vista International's creation of an entirely new campaign to reposition the film 'Remembering the Titans,' overseas. Reasons why Buena Vista has to create a new campaign for the overseas distribution of the film; Failure of the films 'The Hurricane,' and 'Any Given Sunday,' to perform well abroad.
ACCESSION #
3936434

 

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