When clients need direction, assert your expertise

Dwyer, Kathy
May 2008
Business Journal (Central New York);5/9/2008, Vol. 22 Issue 19, p9
The article reports on the need for public-relations (PR) professionals to assert their expertise when communicating the company's messages with specific audiences and making recommendations to management in New York. It explains that good communication promotes better sales, brand loyalty and top-of-mind awareness. It suggests that a good PR professional knows the importance of an individual approach when promoting a product.


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