TITLE

Effects of Humor on Presence and Recall of Persuasive Messages

AUTHOR(S)
Skalski, Paul; Tamborini, Ron; Glazer, Ed; Smith, Sandi
PUB. DATE
April 2009
SOURCE
Communication Quarterly;Apr2009, Vol. 57 Issue 2, p136
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This investigation examined how exposure to a humorous persuasive message affects antecedents of presence (i.e., the sensation of being “in” a mediated environment) facilitating message recall. Participants in an experimental study viewed either a humorous or non-humorous version of an alcohol public service announcement and then completed measures of positive emotion, perceived credibility, psychological reactance, presence, and message recall. As predicted, positive emotion was related to an increase in perceived credibility and a decrease in reactance. Increased perceived credibility was associated with greater feelings of presence, negatively affecting recognition memory. These findings suggest that presence may sometimes impede persuasive message recall, although not necessarily to the detriment of attitude change.
ACCESSION #
39359587

 

Related Articles

  • Things Are Looking Up, America! Bing, Stanley // Fortune;3/3/2003, Vol. 147 Issue 4, p190 

    Discusses the need for a country-wide attitude change from the positive to the negative in the U.S. Contagiousness of negativity; Events post-1999 that caused the negative vibe; Positive aspects of our lives as Americans as noted by the author.

  • Things Are Looking Up, America! Bing, Stanley // Fortune International (Europe);3/3/2003, Vol. 147 Issue 4, p88 

    Discusses the need for a country-wide attitude change from the positive to the negative in the U.S. Contagiousness of negativity; Events post-1999 that caused the negative vibe; Positive aspects of our lives as Americans as noted by the author.

  • Your attitude is carved by your influences. Gitomer, Jeffrey // Enterprise/Salt Lake City;2/23/2004, Vol. 33 Issue 35, p10 

    Deals with the significance of influences on the attitude of an individual. Social and psychological influences that affect an individual's attitude; Tips to acquire a positive attitude.

  • BEHAVIORAL SUPPORT FOR OPINION CHANGE. Festinger, Leon // Public Opinion Quarterly;Fall64, Vol. 28 Issue 3, p404 

    Examines the relationship between attitude and opinion change and subsequent behavior. Gaps in the research on this topic; Relationship between the measure of general attitudes toward blacks and the behavioral measure; Attitudes about toilet training; Details of a study by Janis and Feshbach on...

  • PERFORMANCE EVALUATION AS A DETERMINANT OF WILLINGNESS TO DEFEND A COUNTERATTITUDINAL POSITION. Druckman, Daniel; Rozelle, Richard M. // Social Behavior & Personality: An International Journal;1975, Vol. 3 Issue 2, p243 

    The effects of several factors on willingness to take a counterattitudinal position in a forthcoming debate were investigated. Subjects were presented with the dilemma of either compromising their own position and thereby not forfeiting a competitive advantage in the debate or forfeiting a...

  • Mere Exposure, Psychological Reactance and Attitude Change. Miller, Richard L. // Public Opinion Quarterly;Summer76, Vol. 40 Issue 2, p229 

    To examine the relationship between mere exposure, psychological reactance and attitude change, 115 college students received either no exposure, moderate exposure or excessive exposure to a political message. Results indicated positive evaluation to the message under moderate exposure but...

  • Základy kognitivní, afektivní a sociální neurovÄ›dy. KOUKOLÍK, F. // General Practitioner / Prakticky Lekar;Aug2011, Vol. 91 Issue 8, p443 

    There are references and discussions about political decision making in the eldest literary sources. The development of social, cognitive and affective neuroscience has made it possible to describe the metaphorical "political brain". Political cognition has some attributes in common with the...

  • Attitude Adjustment. Mapes, James // Personal Excellence Essentials;Mar2010, Vol. 15 Issue 3, p7 

    The author offers pieces of advice on creating miracles and influencing people by making adjustments in attitude. He notes the impact of one's attitude on other people including how attitude toward negative circumstances affects a person more than the issues themselves. He emphasizes attitude as...

  • self-perception theory Psychology.  // Dictionary of Theories;2002, p489 

    Definition of the term self-perception theory is presented. It refers to the belief, as proposed by the American psychologist Daryl J. Bern, that a person's attitudes, beliefs and self- characterizations are largely determined by self-observation. According to this theory, attitude change...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics