TITLE

Upholstery sets strategies for 2001

AUTHOR(S)
Gunin, Joan
PUB. DATE
December 2000
SOURCE
Furniture/Today;12/25/2000, Vol. 25 Issue 16, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Shares views on the marketing strategies of upholstery manufacturers in the United States for 2001. Use of brand-power or personalization to stave off the expected economic slow down; Broyhill's rollout of its leather program; Performance of BenchCraft products in fall 2000; La-ZBoy's offering of value-pricing to help dealers drive traffic.
ACCESSION #
3935887

 

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