TITLE

MTV Japan returns with local focus

AUTHOR(S)
Herskovitz, Jon
PUB. DATE
December 2000
SOURCE
Daily Variety;12/20/2000, Vol. 270 Issue 14, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on MTV's plan to launch a Japanese-language network and Web site when its new music channel takes to the air on January 1, 2001. Efforts of MTV to find a leading spot in Japan's highly competitive musicvideo industry; MTV's license agreement with electronics company Pioneer.
ACCESSION #
3934439

 

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